By allowing users to opt-in to data sharing, AdFixus respects the individual’s right to privacy and avoids the pitfalls of non-compliance with data protection regulations. The significance of consent in advertising is twofold it not only empowers users but also enables advertisers to target their audience more effectively. When users willingly provide their data, they are more likely to engage with ads that align with their preferences and interests. This targeted approach minimizes ad fatigue and fosters a positive user experience. Advertisers, in turn, witness a higher return on investment as their campaigns reach an audience genuinely interested in their products or services. Moreover, by adhering to the power of…